forpeople: Experience with Banxware's Sofortfinanzierung

From a Student Kitchen to the Natural Cosmetics Shelves of Alnatura and Globetrotter

E-Commerce

Sofortfinanzierung

0% Water, full effect: forpeople

forpeople is a Hamburg-based company specializing in solid, water-free natural cosmetics with maximum effect. Founded by brothers Fritz and Benno, along with Marc and another friend, the idea grew out of a very personal problem: dry climbers’ hands. What started in a shared kitchen has evolved into a brand that now stands for regenerative care. With 0% water, natural ingredients, and a clear focus on impact, forpeople combines innovative product development with entrepreneurial responsibility.

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“We create effective natural cosmetics in solid form, without water and with responsibility for people and nature.”

Fritz Hinrichsmeyer

Co-Founder & CMO, forpeople

The Challenge

What began as a spontaneous idea in a shared kitchen quickly grew into a rising natural cosmetics start-up. What started out as a chaotic passion project among friends evolved into a brand with growing demand, new distribution partners, and the ambition to scale across Europe.

The next step: building structures, assembling a team, and holding talks with investors, all while keeping production running. But this professionalization required capital. Traditional financing routes, however, didn’t fit the pace or the specific needs of a young, fast-growing company.

“We had reached a point where we needed to move from improvising to working professionally. New structures, new employees, new markets. For that, we needed the right investments at the right time.”

Fritz Hinrichsmeyer

Co-Founder & CMO, forpeople

The Result with Banxware

Boosted operating profit by 40%

In search of a fast and hassle-free financing option, forpeople was introduced to Banxware by their long-standing financing partner DFKP. By the very next day, the capital was available.

With this financial security, forpeople was able to expand production capacity, hire new employees, and simultaneously conduct investor talks without losing sight of day-to-day operations.

Within just a few months, forpeople increased operating profit by 40% and year-over-year revenue by 20%. With clear structures, a growing team, and a strong brand foundation, the next goal is already set: to establish forpeople as the leading brand for regenerative natural cosmetics in Europe.

“It was the first time we didn’t have to choose between growth and day-to-day operations. We were able to pursue both at the same time.” – Marc Seipel, Co-Founder forpeople

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Why Banxware?

Trusted Financing Partners

We work with reputable banks and fintechs - so you always get secure and reliable access to capital.

Proven Success

More than 5,000 businesses have already financed with Banxware - fully digital, paperless, and as flexible as you need it to be.

Safe & Compliant

We meet the highest European standards for data protection and regulation (GDPR, BaFin) - so you can focus on growing your business.

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0% Water, full effect: forpeople

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