Mindful Life Berlin wanted to take the next strategic step and, in 2024, deliberately opted for greater partner diversity in distribution. The goal was to become less dependent on its long-standing aggregator, Urban Sports Club, and to reach new target groups. But the expected effects failed to come: neither financially nor operationally did the move bring the desired progress.

On the contrary, the change of course led to declining revenues and growing uncertainty. Instead of additional stability, the result was more complexity and operational strain in day-to-day business. For the team, it became clear: without targeted investments and a new financing foundation, the set growth goals could not be achieved.